Create a blog

Starting a blog doesn’t mean you have to talk about yourself. A blog can be educational, and more importantly, it can increase your SEO capabilities making it more likely that people will find your content or online store. 

To write a successful blog you should first conduct a little research. Find out what your intended audience wants to know about, what phrases are they most commonly searching for, and what keywords are most used. 

This research will be essential for the success of your blog. From this, you can compile a list of topics that you can cover in your blog posts, and some of the keywords you should be using to optimize your place in search engine results. 

It is also important to take into account long-tail keywords. These are lengthier and more specific keyword phrases. They also optimize your search engine ranking better than single key phrases, and often lead to more click-throughs. 

You may be tempted to base your blog on relevant news and updates relating to your business. While there isn’t necessarily an issue with this, it is much more beneficial to focus on evergreen educational content as this stays fresh and relevant to the reader, no matter when they find it.

Another area you may wish to consider when it comes to blogs is interviews with experts. This kind of content remains relevant and interesting for quite some time but also draws in readers from the followers of your interviewee.  

Remember, it is important to avoid creating headlines that fall into the category of clickbait. Instead, you want your blog to be genuinely interesting and useful for your readers.

Produce some video content

Online videos are already a popular form of internet content and they only promise to become more popular. It’s estimated that by 2022, online videos will make up 82% of all consumer web traffic. 

While your content should of course be watchable, there is no need to invest in expensive camera equipment and lighting. Some of the most viewed content is that which is simply filmed on a smartphone camera, with no extra equipment.

Just as with blog content, it is important to take keywords and SEO into consideration when producing your video.

You should aim to produce content that is interesting or educational, or even better, both! You also want your videos to remain relevant with age and so, as with the blogs, should avoid covering any news or time-relevant content. The longer your content remains relevant, the more people it will ultimately reach, helping you to generate leads for potentially years.  

It’s estimated that by 2022, online videos will make up 82% of all consumer web traffic. 

Join an affiliate program

Similar to influencer marketing, affiliate programs use influencers to sell your products but rather than paying a flat fee, affiliates earn a commission for every sale they make.  

Not only does this benefit you by eliminating any upfront costs, but it also encourages the influencer to market your product more as they will get a larger sum of money the more sales they make. 

Marketing in this way also helps to connect you to new people and audiences that you may have otherwise missed out on.

Increase your social media presence

Social media has long been used for its marketing potential. Social media, originally designed with conversation and connection in mind, can be a powerful and inexpensive tool when used in the right way. 

You will want to grow a social media following by creating regular posts and interacting with your followers online. 

Social media is huge when it comes to your brand image and awareness. With over 44% of people discovering new brands through social media, the way you present your business on these sites can have a huge impact on the future of your brand.

You can find more information about how to make the most of social media promotion here.

Optimize your SEO

Another area that shouldn’t be overlooked when marketing your business is SEO, or Search Engine Optimization. Having your SEO on point is a sure-fire way into getting new customers to find your business. 

When considering the fact that 75% of all clicks go to the top three search engine results, you want your page to rank high.

The best way to improve your SEO is to create content, this can be things such as blog posts or video content. However, there are some other ways to help improve your ranking. These include things such as: optimizing your website structure for SEO, submitting your sitemap to Google Search Console, using the relevant keywords for your brand and audience, creating links where possible, and much more. 

You should make sure to do your research and never brush off SEO as something irrelevant as it could potentially make or break your online presence. 

Implement live shopping

One final way in which you can organically market your business is by implementing live streaming. While relatively new to the scene in Europe, live streaming has been picking up incredible traction in the world of e-commerce after its successful debut in Asia. 

Live Shopping can help market your business effectively by giving you an easy way to reach hundreds, potentially thousands, of people at a time. 

Rather than spending hours writing up blog posts, you can simply alert your customers that you are going to hold a livestream, publish the link to the stream on your social media pages, email it to contacts on your email list, highlight it in any newsletters you have, and of course make sure to encourage people to share the stream.