The best of live shopping platforms
With livestream shopping gradually gaining popularity in the e-commerce world there are a number of different companies producing programs and tools for sellers and brands alike to get involved. Throughout this article, we will be taking a deeper dive into some of the solutions offered up by tech giants Facebook and Youtube, and how these compare to our own tool Korkuma.
Facebook Live was added as a feature back in 2016 to the already popular platform. While videos have long been a popular feature shared across Facebook newsfeeds, Facebook Live brings this a step further, allowing users to connect with brands and people all over the world in real-time.
Pros of streaming with Facebook Live
Using an already well-established platform such as Facebook obviously brings its benefits. First and foremost, when choosing to stream from Facebook you will already have an established audience who will see your stream on their newsfeed. This is especially true if you have invested the time into building up your social media pages.
Another added bonus when streaming with Facebook is the fact that the service is completely free to use, and due to the platforms size, the service is sufficiently powerful to allow for high-quality streams.
With Facebook’s scheduling features it means you can schedule your streams weeks in advance, giving you plenty of time to drum up interest amongst your viewers. Facebooks video API also allows for your stream to be integrated into your usual workflow.
Cons of steaming with Facebook Live
Before you go ahead and decide Facebook Live is for you, it is important to consider the few negatives that come with streaming on a platform of this size.
While the platform is free to use, this often paid for, by you, in other ways. One such way is through the data collected from your stream for which you fully relinquish to Facebook.
Furthermore, Facebook live doesn’t support monetization, access and security restrictions, and subscriptions.
Steams can also only run for a maximum of 90 minutes and indexing is unavailable, meaning that none of your content will show up in search engine results, dealing you a massive blow when it comes to SEO.
Finding content also becomes a larger issue as Facebook isn’t built around having searchable content. Instead, content is archived based on when it was uploaded. This makes it difficult for viewers to rewatch old streams and risks your content getting lost in amongst newer content produced by others.
Much like Facebook, YouTube Live offers many incentives that come with using well-known brands. Unlike Facebook, YouTube is tailored to video content seemingly making it the perfect place to hold a livestream.
Pros of streaming with YouTube Live
SEO shouldn’t be a concern when it comes to using YouTube Live as, since it is a Google-owned platform, videos tend to rank higher in search engine results, this is even true of alternative search engines such as Bing.
The search engine functionality of YouTube also far outstrips that of Facebook and content is easily found, even weeks after the stream has ended.
As with Facebook, you can schedule a livestream in advance, giving you time to advertise the event to potential viewers.
The API also allows for programmatic access to their streaming service meaning you can be live on YouTube while also streaming on other services, and these streams can last from anything up to 12 hours!
Cons of streaming with YouTube Live
Just as with Facebook, however, YouTube Live does come with its own limitations.
Once again the data collected from streams is relinquished to service providers meaning you give up control of your own content as YouTube gains access to your material for its own advertising.
There are also limitations on your ability to stream as you need to verify your account before starting. You also need to link an approved AdSense account to your YouTube account if you want to embed your stream on an external site.
Additionally, if you are hoping to stream from a mobile device you must have a minimum of 1,000 subscribers.
Using YouTube also means that your stream is hosted on one of the most blocked sites in the world. This can be a real problem, especially if you have a large target audience in places such as China.
Unlike both Facebook and Youtube, Korkuma was designed with brands in mind. As of such their best interests are at the forefront of our business model. Where Facebook’s focus is to connect people, and YouTube’s is to share videos, Korkuma combines these into a seamless tool to be used by anyone, in any industry.
Pros of streaming with Korkuma
With an easy set-up, Korkuma allows you to start streaming seamlessly from your own website, meaning there are no third-party logos associated with your content. This integration works on every e-commerce and CMS platform in the world.
If your website is a modern Single Page Application (SPA) site the Korkuma stream can keep playing while the customer browses. YouTube for example does not have that capability without your development team coding and updating the application, meaning customers can’t browse your website while engaging in the stream.
With Korkumas solution it means you are not losing engagement. Your customers stay on your site which should be a priority.
Korkuma also gives you full control over the streaming experience on your site, allowing you to customize it to your desired look and feel. This extends to you being able to stream live or pre-recorded videos and enable or disable the live chat throughout your streams.
You are also provided with analytics on all of your streams and all the data is yours and yours alone. This data can be used for targeted advertising on other platforms, an important marketing feature that is lost when using either Facebook or YouTube Live.
With Korkuma you are also able to stream from any device, and even use our mobile apps for streaming. Although no app download is required to get started.
Cons of streaming with Korkuma
Now while all this may seem too good to be true, it is important to note that unlike Facebook or YouTube this service isn’t offered for free. While there is the option of a 14-day free trial, rather than paying with your data Korkuma offers different subscription prices to meet your different needs.
Finally, using Korkuma over bigger names means that you have to put in some leg work to generate fans. This shouldn’t be an issue if you are already well established and if not it’s nothing to panic about. We recommend posting upcoming events on your brand’s social media sites, websites, emails, and newsletters.
We hope this article has been of some help in deciding which livestreaming platform would best suit your needs. More information about Korkuma can be found at https://www.korkuma.com/